Featured in Business Wire on October 7th, 2025

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Esteemed Industry Leader Salvador García Named Managing Director, Mexico

MEXICO CITY-billups, the world’s largest independent out-of-home (OOH) technology and managed services company, today announced the appointment of Salvador García as Managing Director, Mexico. This pivotal addition marks a major step forward in billups’ commitment to global expansion and deepens the agency’s footprint across Latin America.

García brings more than two decades of commercial leadership experience in advertising, media, and business development across Mexico, Central America, and Spain. He has held key positions at Latcom, TV Azteca, and Planet IFE, where he consistently led high-performing teams and oversaw multimillion-dollar campaigns for global brands across industries such as tourism, consumer goods, retail, finance, and automotive.

Holding dual Master’s degrees in Business Administration and Digital Development, García combines technical acumen with a passion for integrated OOH and DOOH media solutions. His new role will focus on establishing and growing billups’ operations in Mexico, building client partnerships, and accelerating the adoption of the company’s measurement and analytics capabilities in a dynamic and growing market.

“Joining billups is an exciting opportunity to help shape the future of OOH in Mexico and beyond,” said Salvador García, Managing Director, Mexico, billups. “billups is known for its innovation and commitment to measurable results. I’m thrilled to bring my experience to an organization that values transparency, creativity, and client success. I look forward to building meaningful partnerships and creating impactful campaigns that drive real results.”

“Salvador’s leadership, market expertise, and vision align perfectly with our goals for Latin America,” said Jaime Byrdak, CEO, North America, billups. “He brings a powerful mix of local insight and global perspective that will allow us to deliver exceptional value to clients and partners in the region.”

García’s appointment reflects billups’ broader strategy to strengthen regional leadership, deepen market intelligence, and deliver scalable OOH solutions around the world. With more than 400 professionals operating across 20 countries in North America, EMEA, APAC, and Australia/New Zealand, billups continues to redefine what’s possible in out-of-home through its patented, AI-powered platform.

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