Overview

monday.com worked with billups to run a high-impact OOH campaign in Berlin, Munich, and Hamburg, targeting mid- to senior-level decision-makers in companies with 500 or more employees. The goal was to raise awareness and consideration for monday.com as a leading work management platform while embedding the brand into professional routines.

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Campaign Highlights

• Presence in Berlin, Munich, and Hamburg
• Office placements, transit formats, and premium urban locations
• Alignments with OMR Festival in Hamburg and the Munich office launch
• Focus on reaching business audiences at high-attention moments

‍The Challenge

monday.com wanted to establish brand awareness among enterprise decision-makers and position itself as the preferred work management solution. The campaign needed to engage audiences in meaningful ways while fitting naturally into their professional routines and industry moments.

The Solution

billups created a strategy that reached decision-makers in the places they spend the most time. Key elements included:

• Office placements: lobbies and elevator areas in enterprises with 500+ employees, reaching professionals at arrival, departure, and other high-attention moments.
• Transit activations: wrapped trams and escalator posters delivered city-wide visibility and repeated exposure along business commutes.
• Event alignment: Hamburg activations coincided with OMR Festival to connect with a highly relevant audience of business and digital leaders.
• Market reinforcement: Munich campaign supported the opening of monday.com’s new office, strengthening credibility locally.

‍Planning and Execution

The campaign used multiple environments to maximize attention:

• Berlin: Office and transit placements captured professional attention throughout the workday.
• Munich: Transit escalators created an immersive visual experience, supported by the new office launch.
• Hamburg: Activations at OMR Festival engaged industry leaders at a relevant event.
  

By embedding the brand into everyday professional moments, monday.com maintained repeated exposure and reinforced relevance in the enterprise market.

Results

• Sustained visibility across Germany’s key business hubs
• Stronger brand relevance among mid- and senior-level decision-makers
• Demonstrated that reaching professionals in their work environments drives credibility and recall
• Event and office alignments strengthened market presence

‍Key Learnings

• Office and transit placements are highly effective when targeting enterprise audiences.
• Aligning campaigns with industry events and business milestones reinforces credibility.
• Consistent exposure in professional settings improves brand recall and consideration.